Data fields

Category	Name	Description
	First seen (created at)	The date a user has been seen the first time
	Last seen (updated at)	The date a user as been seen the last time
	Session Count	The count of sessions a user has created
	Tracking Type	The tracking type used. Where "20" is Cookieless Session Tracking, "25" Cookieless User and Session Tracking and "30" regular Cookie Tracking
	User ID	The server side User ID that has been created like 0a71a8ab-8260-364e-8ecc-26702903fcef
	Date/Time	The full date time qualifier for a record
	Values	Values that are saved with the record. This can be done in the variables section within the properties section or through the analytics action in the events
	Flags	Flags set for this record. Flags are set in the “Property” section

Category	Name	Description
	Date/Time	The full date time qualifier for a record
	IP Address (masked)	The masked IP. The last octet is replaced by xxx (33.22.22.xxx)
	Page view count	The count of pages that have been viewed within a session. Also known as session depth.
	User ID	The server side User ID that has been created like 0a71a8ab-8260-364e-8ecc-26702903fcef
	Session ID	The Server side client Session ID like 5bc1a8ab-8260-364e-8ecc-26702903fcef. This ID is encrypted and cannot be traced back to the client.
	Values	Values that are saved with the record. This can be done in the variables section within the properties section or through the analytics action in the events
	Flags	Flags set for this record. Flags are set in the “Property” section
	Tracking Type	The tracking type used. Where "20" is Cookieless Session Tracking, "25" Cookieless User and Session Tracking and "30" regular Cookie Tracking
	User ID	The server side User ID that has been created like 0a71a8ab-8260-364e-8ecc-26702903fcef
	Crawler family	Crawler Type
	Data center name	Traffic analysis from Data Center
User Agent	Family	The used Browser like Safari, Firefox, IE etc.
User Agent	Major version	Major Version number of the Browser like "11"
User Agent	Minor version	Minor version numbers
User Agent	Type	Contains the type of device like Mobile, Desktop and many others
Device	Major version	The major version of device
Device	Minor version	The minor version of device
Device	Family	The device name if available. Like "iPhone" or "Oppo CPH1903"
Entry Page, Referer	Host	Represents the domain including the subdomain like demo.fusedeck.com
Entry Page, Referer	Href / URL	The full URL including # and ? Values like https://www.fusedeck.com/pricing?utm_source=wiki#bottom
Entry Page, Referer	Path	Only the path of the visited page like "/pricing". This value does not include the filename like "index.html"
Entry Page, Referer	Path Segment → n	Represents a specific part of the path. The second path segment from "/de/wiki" would be "wiki"
Entry Page, Referer	Port	The uses port like 80,8080,443
Entry Page, Referer	Protocol	The used protocol like HTTPS, HTTP
Entry Page, Referer	Query	The value after the "?" in the URL. e.g. https://www.fusedeck.com/pricing?utm_source=wiki
Runtimes	Active	Cursor is moving and/or user is scrolling and window is in focus
Runtimes	Inactive	The page in the background and there is no interaction with the page
Runtimes	Idle	The page is in focus, but the user does not move the cursor or is scrolling
Runtimes	Total	Active + Inactive + Idle Time together
Geo	Continent code	The Continent shown as ISO string like "EU" based on the users IP address
Geo	Continent name	The Continent shown as a full string like "Europe" based on the users IP address
Geo	Country code	The Country shown as ISO string like "CH" based on the users IP address
Geo	Country name	The Country shown as a full string like "Switzerland" based on the users IP address
Geo	Region code	The Region shown as ISO string like "ZH" based on the users IP address
Geo	Region name	The Region shown as a full string like "Zürich" based on the users IP address
Geo	City name	The City shown as a full string like "New York" based on the users IP address
Geo	City post code	The postal code of a city like "8005" based on the users IP address
Geo	Latitude	The GEO latitude 25.2633 based on the users IP address
Geo	Longitude	The GEO longitude 5.9275 based on the users IP address
Geo	Coordinates (lon/lat)	The GEO Longitude and Latitude divided by a "," like "26.1206,91.6523" based on the users IP address

Category	Name	Description
	Date/Time	The full date time qualifier for a record
	Document Title	The HTML Title of the according page
	IP Address (masked)	The masked IP. The last octet is replaced by xxx (33.22.22.xxx)
	Page view count	The count of pages that have been viewed within a session. Also known as session depth.
	User ID	The server side User ID that has been created like 0a71a8ab-8260-364e-8ecc-26702903fcef
	Session ID	The Server side client Session ID like 5bc1a8ab-8260-364e-8ecc-26702903fcef
	Page View ID	The Server side client Page View ID like 9f5f797a-4fd8-3ae4-93d8-1535e8729d26
	Values	Values that are saved with the record. This can be done in the variables section within the properties section or through the analytics action in the events
	Flags	Flags set for this record. Flags are set in the “Property” section
	Tracking Type	The used tracking type. Where "20" is Cookieless Session Tracking, "25" Cookieless User and Session Tracking and "30" regular Cookie Tracking
	Final scroll depth	The scroll depth when a page was left
	Max scroll depth	The maximum scroll depth that has been reached on a specific page
Page View, Referer	Host	Represents the domain including the subdomain like demo.fusedeck.com
Page View, Referer	Href / URL	The full URL including # and ? Values like https://www.fusedeck.com/pricing?utm_source=wiki#bottom
Page View, Referer	Path	Only the path of the visited site like "/pricing". This value does not include the filename like "index.html"
Page View, Referer	Path Segment → n	Represents a specific part of the path. The second path segment from "/de/wiki" would be "wiki"
Page View, Referer	Port	The uses port like 80,8080,443
Page View, Referer	Protocol	The used protocol like HTTPS, HTTP
Page View, Referer	Query	The value after the "?" in the URL. e.g. https://www.fusedeck.com/pricing?utm_source=wiki
Runtimes	Active	Cursor is moving and/or user is scrolling and window is in focus
Runtimes	Inactive	The page in the background and there is no interaction with the page
Runtimes	Idle	The page is in focus, but the user does not move the cursor or is scrolling
Runtimes	Total	Active + Inactive + Idle Time together

Category	Name	Description
	Date/Time	The full date time qualifier for a record
	User ID	The server side User ID that has been created like 0a71a8ab-8260-364e-8ecc-26702903fcef
	Session ID	The Server side client Session ID like 5bc1a8ab-8260-364e-8ecc-26702903fcef
	Page View ID	The Server side client Page View ID like 9f5f797a-4fd8-3ae4-93d8-1535e8729d26
	Event ID	The Server side Event ID like 3acbca8ab-4250-364e-8ecc-26702903fcef
	Values	Values that are saved with the record. This can be done in the variables section within the properties section or through the analytics action in the events
	Event attributes	Attributes which can be assigned to Events over the Event Report (e.g. Leads could be defined as valid / duplicate / test / invalid)

Category	Name	Description
Adobe	Adobe Campaign	Product, promo code, or slogan (e.g. spring_sale)
Adobe	Adobe Content	Used to differentiate ads (e.g. logolink or textlink)
Adobe	Adobe Medium	Marketing medium (e.g. cpc, banner, email)
Adobe	Adobe Source	The referrer (e.g. google, newsletter)
Adobe	Adobe Term	To identify the paid keywords (e.g. running+shoes)
Google	UTM Campaign	Product, promo code, or slogan (e.g. spring_sale)
Google	UTM Content	Used to differentiate ads (e.g. logolink or textlink)
Google	UTM Medium	Marketing medium (e.g. cpc, banner, email)
Google	UTM Source	The referrer (e.g. google, newsletter)
Google	UTM Term	To identify the paid keywords (e.g. running+shoes)
fusedeck	Ad custom URL	The defined URL on an individual ad
fusedeck	Ad group ID	The Ad group ID is equal to the ad group name
fusedeck	Ad group name	Defined Ad group name
fusedeck	Ad ID	The Ad ID is equal to the Ad name
fusedeck	Ad landing page URL	The set landing page URL on an individual ad
fusedeck	Ad language	The set language on an specific ad
fusedeck	Ad name	Defined Ad name (e.g. 300x250px-sports-v01)
fusedeck	Campaign ID	The Campaign ID is equal to the Campaign name
fusedeck	Campaign name	Defined Campaign name
fusedeck	Publisher ID	The Publisher ID is equal to the Publisher name
fusedeck	Publisher name	Defined Publisher name
fusedeck	Site category	Media format such as native, display, social, video, newsletter etc.
fusedeck	Site ID	The Site ID is equal to Site name
fusedeck	Site name	Defined Publisher-Site name
fusedeck	Site type	Paid or owned media

¶ User

¶ Session

¶ Page View

¶ Events

¶ Campaign Tracking

¶ Ad Clicks

¶ Ad Impression